How We Started
Back in 2019, I was sitting in a coffee shop in Moncton when a friend asked me about ETFs. She'd been reading online but felt overwhelmed by conflicting advice. That conversation lasted three hours.
It struck me how many smart people felt lost when it came to investing. Not because they couldn't understand it, but because most educational resources either assumed too much knowledge or oversimplified everything.
We started Yoorilex because financial education shouldn't feel like solving a puzzle with missing pieces.



